PROJECTS & CASE
COMPETITIONS
Throughout the semester, students can develop their skills through projects and case competitions.
1st YEAR PROJECTS
Posters, Magazine Spreads, Infographic Resumes & Online Portfolios
Students learn how to use Adobe Creative Suite: Photoshop, Illustrator, and InDesign. Using these skills they create a magazine spread, student poster, and a creative resume. Throughout the course, students participate in class review sessions to gain valuable feedback and improve upon their projects.
These skills are essential to any marketing student and can be translated to a variety of contexts. For example, students make an online portfolio to showcase their work in BMGT458A. The skills learned and projects created in this course are essential to building a standout portfolio.
BMGT458Q
BMGT458A
Retail Concept Pitches and Online Portfolios
During the first year of the program, students work in a team to create an original retail concept for the College Park business community. This idea is pitched in front of a panel of judges at the end of the semester. It is an ideal opportunity to express their creativity, understand the strategic decisions to be made when design intersects with business, learn how to create personas and customer journey maps based on their target audiences and primary and secondary research plus further develop written and oral communication skills.
Other activities in the first year course include designing an online portfolio to be used for recruitment purposes, critiquing websites based on UX/UI principles, evaluating the wayfinding of public buildings and redesigning goods and services to alleviate the pain points experienced by users and identified through interviews with the users.
Below are some past projects showcasing the wide range of ideas from past cohorts.
During the first year of the program, students work in a team to create an original retail concept for the College Park business community. This idea is pitched in front of a panel of judges at the end of the semester. It is an ideal opportunity to express their creativity, understand the strategic decisions to be made when design intersects with business, learn how to create personas and customer journey maps based on their target audiences and primary and secondary research plus further develop written and oral communication skills.
Other activities in the first year course include designing an online portfolio to be used for recruitment purposes, critiquing websites based on UX/UI principles, evaluating the wayfinding of public buildings and redesigning goods and services to alleviate the pain points experienced by users and identified through interviews with the users.
Below are some past projects showcasing the wide range of ideas from past cohorts.
During the first year of the program, students work in a team to create an original retail concept for the College Park business community. This idea is pitched in front of a panel of judges at the end of the semester. It is an ideal opportunity to express their creativity, understand the strategic decisions to be made when design intersects with business, learn how to create personas and customer journey maps based on their target audiences and primary and secondary research plus further develop written and oral communication skills.
Other activities in the first year course include designing an online portfolio to be used for recruitment purposes, critiquing websites based on UX/UI principles, evaluating the wayfinding of public buildings and redesigning goods and services to alleviate the pain points experienced by users and identified through interviews with the users.
Below are some past projects showcasing the wide range of ideas from past cohorts.
BMGT458A
Retail Concept Pitches and Online Portfolios
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2nd YEAR PROJECTS
Senior Strategic Design Fellows are divided into teams and brand themselves as advertising agencies. Agencies must come up with a name, brand promise, and other collateral such as a homepage, business cards, and more. As an agency, students compete in numerous advertising and branding challenges including a rebranding project for an actual client.
Agency Presentations
BMGT458B
Students focus on design and development for interactive spaces including websites, mobile apps, digital animations and video. These projects improve student’s proficiency in computer graphics and visual communication principles.
BMGT458R
Responsive Website, Mobile Apps & Animated Logos
CASE COMPETITIONS
American Marketing Association (AMA) International Case Competition 2022-2023, sponsored by
the Wall Street Journal.
A team of five Strategic Design Fellows was tasked with rebranding The Wall Street Journal, which sought to focus more on their college-aged and educational institution-adjacent demographics.
Ultimately the team was among the 3rd place awardees out of 72 teams in the 2023 International AMA Case Competition. The SDF-AMA team pitched their concept to Wall Street Journal marketing staff in New Orleans at the 2023 International Collegiate AMA Conference.