What is Strategic Design Fellows?

The Strategic Design Fellows program bridges the gap between marketing research and theory and the realization of well-designed applications.

Design literacy, the ability to identify and appreciate good design, is fundamental to business strategy. The connection of design to marketing is inextricably bound, with design making the difference between success and failure between one company and its competitor.

Our Vision

The program curriculum and co-curricular activities are designed to produce business leaders who can make strategically sound and creative design decisions. Design Fellows will master the creative problem-solving and innovative-thinking skills and experiences along with marketing strategy and design techniques needed to be competitive in today’s job market (including design and brand management). This program is intentionally interdisciplinary, with mutual benefit to be gained by collaboration between marketing students and design students in developing creative business solutions.

Mary Harms is the Faculty Champion for this program.

 
 

PROGRAM OVERVIEW

 

Are you eligible to apply?

Rising juniors or rising sophomores

Must be a marketing major or art design major.

Minimum 3.0 cumulative GPA


Note: Students will be selected by faculty teams in marketing and in art. Art students will be chosen on the basis of their portfolio submissions, as part of their declaration of the art design major.

CURRICULUM : 2 YEAR PROGRAM


FALL, YEAR TWO

BMGT458B: Design Applications in Marketing and Branding

BMGT 458R:  Advanced Computer Graphics Workshop (optional)

FALL, YEAR ONE

BMGT458A: Design & Innovation in Marketing

BMGT458Q/R: Computer Graphics Workshop 

BMGT350: Principles of Marketing


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OTHER RECOMMENDED COURSES

BMGT 352:  Customer-Centric Innovation
BMGT 484:  Digital Marketing


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CO-CURRICULAR ACTIVITIES

  • DC Advertising Week Speaker Series

  • Site Visits and Field Trips

  • Optional Practicum

  • Optional Internship

  • Optional International Study Trip