What is Strategic Design Fellows?
The Strategic Design Fellows program bridges the gap between marketing research and theory and the realization of well-designed applications.
Design literacy, the ability to identify and appreciate good design, is fundamental to business strategy. The connection of design to marketing is inextricably bound, with design making the difference between success and failure between one company and its competitor.
The program curriculum and co-curricular activities are designed to produce business leaders who can make strategically sound and creative design decisions. Design Fellows will master the creative problem-solving and innovative-thinking skills and experiences along with marketing strategy and design techniques needed to be competitive in today’s job market (including design and brand management). This program is intentionally interdisciplinary, with mutual benefit to be gained by collaboration between marketing students and design students in developing creative business solutions.
Mary Harms is the Faculty Champion for this program.
Are you eligible to apply?
Rising juniors or rising sophomores
Must be a marketing major or art design major.
Minimum 3.0 cumulative GPA
Note: Students will be selected by faculty teams in marketing and in art. Art students will be chosen on the basis of their portfolio submissions, as part of their declaration of the art design major.
CURRICULUM : 2 YEAR PROGRAM
FALL, YEAR TWO
BMGT458B: Design Applications in Marketing and Branding
BMGT 458R: Advanced Computer Graphics Workshop (optional)
FALL, YEAR ONE
BMGT458A: Design & Innovation in Marketing
BMGT458Q/R: Computer Graphics Workshop
BMGT350: Principles of Marketing
OTHER RECOMMENDED COURSES
BMGT 352: Customer-Centric Innovation
BMGT 484: Digital Marketing
DC Advertising Week Speaker Series
Site Visits and Field Trips
Optional International Study Trip