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Strategic Design

Fellows Program

The Strategic Design Fellows program in the Robert H. Smith School of Business at the University of Maryland is a unique opportunity for marketing and design undergraduate students to gain skills through experiential learning that are needed for today’s business and nonprofit world.
Strategic Design Fellows who began the program in the fall of 2023

ABOUT

In this 12-15 credit program, students learn strategic design thinking, a powerful framework for solving complex problems and creating innovative solutions while gaining hands-on experience working on real-world projects with businesses and nonprofits.

Senior Eunice Oh presenting her storyboard for a video in BMGT 458R

The University of Maryland Smith School of Business is one of the only business schools that offers a cross-disciplinary program like the Strategic Design Fellows.

This hands-on program allows marketing students to learn everything they need to know to create stunning posters, print layouts, websites, videos, and more using Adobe Creative Suite.

After developing knowledge and skills through ACS projects, students put their skills to the test by working with real-world experience and competing in case competitions. Students will consult with businesses and/or nonprofits, collaborate with team members, and pitch final concepts to companies and judges in a formal business presentation.

PROJECTS

SDF students Mia Benitez, Anne Currie, Kendyl Lane and Danielle Locatis pitching their College Park retail concept to judges.

CASE COMPETITIONS

 

Each year, Design Fellows in the BMGT 458B capstone course participate in the annual American Marketing Association (AMA) International Case Competition. The case sponsor will provide a detailed strategic marketing challenge for students to work on during the fall. 

In the Spring of 2023, our SDF-AMA team was among the 3rd place awardees out of 72 college and university submissions and earned the honor to pitch their case solution to Wall Street Journal marketing staff.

SDF-AMA National Wall Street Journal AMA Case Competition. SDF-AMA participants included WSJ’s marketing lead, Smith students Briana DeRosa, Raphael Ukpelegbu, Sarah Cwerner, Audrey Rapp, Will Wilt, WSJ marketing judges.
Our students stand out as they gain a unique edge in the job market by combining design and marketing business practices to create and implement marketing campaigns that are both effective and visually appealing.

COURSEWORK

Design Fellows will master the creative problem-solving and innovative-thinking skills and experiences along with marketing strategy and design techniques needed to be competitive in the job market.

Cara Grazado works on a hand sketch in BMGT 458Q as part of her Strategic Design Fellows course requirements.

Through guest speakers, case competitions, field trips, and alumni networking, students gain valuable skills to secure internships and launch their careers after graduation.

CAREER PREP

Judges Sam Blum, Haley Masker and Lauren Fagan critiquing the BMGT 458A retail concept pitches.

APPLICATION

1. Be a rising junior or sophomore (rising senior by special request).
2. Minimum 3.0 cumulative GPA
3. Must be a marketing or studio art major
4. Students who have not taken BMGT 350 – Principles of Marketing will be expected       to take it concurrently with BMGT 458A and BMGT 458Q or R in the fall

Note 

Students will be selected by faculty teams in marketing and in art. Art students will be chosen on the basis of their portfolio submissions.

The SDF program welcomes students to apply each year.  The application window is
December 1st – February 15th. Interested applicants must meet the following criteria.
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