Year 1 of the Program
BMGT 350: Marketing Principles and Organization
An introduction to the concepts and principles of marketing including the marketing of service and nonprofit organizations. Provides an overview of all the concepts in marketing including relationship marketing, product development, pricing, promotion, marketing research, consumer behavior, international marketing, distribution and internal marketing to employees.
BMGT 458Q: Computer Graphics Workshop
Faculty: Kelly Driver
This course is an introduction to computer graphics and visual communication principles. Students will explore fundamental design principles through digital visual communication projects. Technology content will include photo manipulation, digital illustration and page layout. Students will complete projects using their class instruction in InDesign, Illustrator and Photoshop from Adobe's Creative Suite.
BMGT 458A: Design & Innovation in Marketing
Faculty: Mary Harms
Course introduces students to design thinking and how companies can differentiate themselves in the marketplace through design.
Experiential learning activities, guest speakers, field trips and a semester-long retail project encourages students to learn the strategic role design plays in products, packaging, UX/UI, retail stores, workplaces, wayfinding, branding, infographics, presentation, fashion, and automobile design. Students also increase their visual literacy while learning the history of design.
Students are given semester-long project in which they develop a retail concept. Students then pitch their retail concepts to business professionals.
Students also create an online portfolio as their final individual course project.
Year 2 of the Program
BMGT 458A Classwork
Students working on their retail pitch project.
BMGT 458B: Design Applications in Marketing & Branding
Faculty: Howard Bomstein
Senior Strategic Design Fellows are divided into advertising agencies at the beginning of the semester. As an agency, students are responsible for competing numerous advertising and branding challenges including two product or company rebranding challenges.
During these challenges, students will have the opportunity to work directly with the company to conduct market research, create marketing and social media plans, create new branding material, as well as other creative aspects pertinent to the project. The student agencies pitch their ideas to marketing professionals in a competition, simulating the experience in the business world.
The course also brings in marketing practitioners to share their experiences and up-to-date trends in their field with students.
BMGT 458R: Advanced Computer Graphics Workshop (Optional)
Faculty: Kelly Driver
Students are instructed in Adobe’s Sketch, create animated gifs, smartphone apps and videos.
BMGT 458B Presentation
Alumni of the program stress how the pitch experience and feedback from professional judges prepares you for after college.